I'm Joshua. I spent two years inside Shopify answering merchant tickets, which means I've already seen whatever is broken on your store. Now I fix it directly instead of writing you an article about it.
Pick a lane or hand over the whole thing
Full storefronts from an empty admin, or precise surgery on the theme you already run. Written in Liquid, not stacked on with another app.
Bulk imports, variant clean-up, structured product attributes and the collections and filters sitting on top of them.
Orders, inventory levels, refunds, customer email. The unglamorous work that keeps a store trustworthy.
Find what's actually slowing the page down, then fix it in the theme. Not a plugin that promises to.
On-page SEO plus the newer job: being the store that AI Overviews, ChatGPT and Perplexity actually quote.
Shopify Flow for the repetitive work, gateways and checkout configured properly, apps wired to talk to each other.
Real client stores, not template demos
A Philippine café-ingredient distributor moving off the shop floor and onto Shopify. Built from an empty admin: custom Liquid templates across product, collection and landing pages, brand pages for Catcher Gourmet, Toschi and Cafetto, payment gateways and checkout configured, metafields for product attributes, and a browser-based inventory reconciliation tool built in JavaScript.
View projectUK modern-luxury womenswear. Ongoing theme development and a rolling audit programme running through a GitHub-connected deploy pipeline, keeping a Fraunces and Inter design system consistent across every section of the storefront while the catalogue keeps changing underneath it.
View project"Put a real client quote here once you have one in writing."Client name — Company
From April 2024 to April 2026 I worked inside Shopify as technical merchant support, front line for merchants worldwide. Themes, apps, payments, checkout, DNS, domains, gateway failures. When it broke, it landed in my queue.
That job taught me where stores actually break, and it's almost never where the owner thinks it is. Now I do the fixing directly, freelance, for founders and small teams who need someone who can read Liquid and answer a customer email in the same afternoon.
I use Claude Code and AI-assisted workflows through the whole process, so turnaround is faster than the day rate suggests.
Free 30-minute consult. Bring the store URL and the thing that's been annoying you. Worst case you leave with a straight answer.