I take the Shopify work off your plate — properly.
Two years inside Shopify's technical merchant support, now freelance. Theme edits, product data, daily orders, the page speed problem you've been ignoring. One person, documented work, no lock-in.
# Services
Expand any one to see what's actually included. Take a single lane or hand over the whole storefront.
▶Theme & store buildMost requested
Full storefronts from an empty admin, or precise edits to the theme you already run. Everything written into the theme in Liquid rather than bolted on with another app, so it stays fast and stays yours.
- Liquid templates
- Custom sections
- Horizon / Dawn
- OS 2.0
- Landing pages
- PageFly
▶Catalog, metafields & product data
Product data that holds up as you grow. Bulk imports, variant clean-up, structured attributes for brand, format and origin, plus the collections and filters that sit on top of them.
- Matrixify
- Metafields
- Metaobjects
- Search & Discovery
- Collections
▶Daily store operations
Orders, inventory levels, refunds and the customer inbox. The unglamorous daily work that keeps a store trustworthy, handled before you open the admin.
- Order support
- Refunds
- Inventory
- Customer email
▶Speed & Core Web Vitals
Find what's genuinely slowing the storefront down, then fix it in the theme. Images, render-blocking scripts, layout shift, and the apps quietly costing you conversions.
- LCP
- INP
- CLS
- Image audit
- App reduction
▶SEO & AI search visibility2026 focus
On-page SEO plus the newer job: being the store that AI Overviews, ChatGPT and Perplexity actually cite. Schema, clean structure, and copy written for humans first.
- JSON-LD schema
- AEO
- GEO
- Collection strategy
- Product copy
▶Automation & integrations
Shopify Flow for the repetitive work, payment gateways and checkout configured properly, and third-party apps wired so they talk to each other instead of past each other.
- Shopify Flow
- ManyChat
- Checkout config
- Payment gateways
# Selected work
Real client stores rather than template mockups.
Taste Culinary Food
A Philippine café-ingredient distributor moving from a physical shop to a proper storefront. Built from an empty admin: custom Liquid templates across product, collection and landing pages, brand pages for Catcher Gourmet, Toschi and Cafetto, payment gateways and checkout configured, metafields structuring every product attribute, and a browser-based inventory reconciliation tool built in JavaScript.
Read the full case study →Adahlia Boutique
A UK modern-luxury womenswear label. Ongoing theme development and a rolling audit programme delivered through a GitHub-connected deploy pipeline, holding a single design system consistent across every section of the storefront while the catalogue keeps changing beneath it.
Read the full case study →"Replace with a real client testimonial once you have one in writing."Client name · Company
# How I work
Consult
Thirty minutes. You show me the store and the thing that's been annoying you. I tell you honestly whether it's worth paying someone to fix.
Audit & written scope
I go through the store properly and come back with a list ordered by what will actually move revenue, with a price against each item. You can hand that list to anyone.
Build
Work happens on a staging copy wherever possible. You see progress as it ships, not a silent month followed by a surprise.
Hand over or stay on
Documented and handed back, or I stay on a monthly retainer and keep running it. No lock-in either way.
# About
From April 2024 to April 2026 I worked inside Shopify as technical merchant support, front line for merchants worldwide. Themes, apps, payments, checkout, DNS, domains, gateway failures. When something broke, it came to my queue.
That job taught me where stores actually break, which is almost never where the owner thinks. Now I do the fixing directly, freelance, for founders and small teams who need someone who can read Liquid and answer a customer email in the same afternoon.
Before Shopify I spent two years in high-volume data processing and a year coordinating patient care, which is where the catalog and inbox discipline comes from. I studied Information Technology at Gordon College in Olongapo City, where I still work from.
# Tools & stack
Tell me what's stuck.
A free 30-minute consult. Bring the store URL and whatever's been annoying you. Worst case you leave with a straight answer and a plan you could hand to anyone.