I'm Joshua, a Shopify virtual assistant and store specialist. Two years inside Shopify's technical merchant support, now freelance for founders who'd rather be selling than sitting in the admin at midnight.
Take one lane or hand over the whole store. Most people start with an audit and move to a monthly retainer.
Full storefronts from an empty admin, or precise edits to the theme you already run. Written into the theme in Liquid, not bolted on with another app.
Bulk imports, variant clean-up and structured attributes for brand, format and origin, plus the collections and filters on top of them.
Orders, inventory levels, refunds and the customer inbox. The unglamorous daily work that keeps a store trustworthy.
Find what's actually slowing the page down, then fix it in the theme. Images, blocking scripts, layout shift, app bloat.
On-page SEO plus the newer job: being the store that AI Overviews, ChatGPT and Perplexity actually cite.
Shopify Flow for the repetitive work, gateways and checkout configured properly, apps wired to talk to each other.
Real client builds rather than template mockups.
A Philippine café-ingredient distributor moving off the shop floor and onto Shopify. Built from an empty admin: custom Liquid templates, brand pages for Catcher Gourmet, Toschi and Cafetto, payment gateways and checkout, metafields structuring every attribute, and a browser-based inventory reconciliation tool.
View project →A UK modern-luxury womenswear label. Ongoing theme development and a rolling audit programme through a GitHub-connected deploy pipeline, holding one design system consistent across every section while the catalogue keeps changing.
View project →"Replace with a real client testimonial once you have one in writing."Client name · Company
From April 2024 to April 2026 I worked inside Shopify as technical merchant support, front line for merchants worldwide. Themes, apps, payments, checkout, DNS, domains, gateway failures. When something broke, it came to my queue.
That job taught me where stores actually break, and it's almost never where the owner thinks it is. Now I do the fixing directly, freelance, for founders and small teams who need someone who can read Liquid and answer a customer email in the same afternoon.
I work from Olongapo City in the Philippines, overlap comfortably with US, UK and Australian hours, and use Claude Code and AI-assisted workflows throughout, which makes turnaround faster than the rate would suggest.
Bring the store URL and whatever's been annoying you. Worst case you leave with a straight answer and a plan you could hand to anyone.