Available · 2 client slots · GMT+8
SHOPIFY WORK, HANDLED.

I'm Joshua De Vera, a Shopify virtual assistant and store specialist for founders and small ecommerce teams. Two years inside Shopify's technical merchant support. Now freelance: theme work, product data, daily orders, page speed and search, done directly rather than explained to you.

Book a free 30-min consultRead the case studies
Type axes live: wght 100–1000 · wdth 25–151Driven by scroll
2 YRSInside Shopify support
2Stores built from scratch
GMT+8Olongapo, Philippines
02Client slots open

WHAT I TAKE OFF YOUR PLATE

01 — Services
01

Theme & store build

Full storefronts from an empty admin, or precise edits to the theme you already run. Written into the theme in Liquid, not bolted on with another app.

LiquidHorizon / DawnOS 2.0 sections
02

Catalog & product data

Bulk imports, variant clean-up and structured attributes for brand, format and origin, plus the collections and filters that sit on top of them.

MatrixifyMetafieldsSearch & Discovery
03

Daily store operations

Orders, inventory levels, refunds and the customer inbox. The unglamorous daily work that keeps a store trustworthy.

Order supportInventoryCustomer email
04

Speed & Core Web Vitals

Find what's actually slowing the page down, then fix it in the theme. Images, render-blocking scripts, layout shift, and the apps quietly costing conversions.

LCPINPCLS
05

SEO & AI search visibility

On-page SEO plus the newer job: being the store that AI Overviews, ChatGPT and Perplexity actually cite. Schema, structure, copy for humans first.

JSON-LDAEOGEO
06

Automation & integrations

Shopify Flow for the repetitive work, payment gateways and checkout configured properly, third-party apps wired to talk to each other.

Shopify FlowManyChatCheckout

CASE STUDIES

02 — Problem · approach · outcome
CASE 01FULL BUILD · HORIZON THEMESTATUS: LIVE
TASTE
CULINARY
FOOD
Problem

A physical shop with no way to sell online

A Philippine café-ingredient distributor carrying imported brand lines was running entirely brick-and-mortar. High overhead, reach limited to walk-ins, and no catalog structure to build anything on.

Approach

Built the storefront from an empty admin

  • Full Horizon build with custom Liquid templates across product, collection and landing pages
  • Brand cluster pages for Catcher Gourmet, Toschi and Cafetto
  • Metafields and metaobjects structuring brand, format, origin and use case
  • Payment gateways, tax settings and checkout configured end to end
  • Shopify Flow automations for subscriber notifications and operational alerts
  • A custom browser-based inventory reconciliation tool in JavaScript
Outcome

A live storefront the owner can actually run

Selling online with a catalog structured to grow, bulk updates handled through Matrixify, and operational alerts running without anyone watching the admin.

[ METRIC SLOT ] Add revenue, order volume or traffic once the client clears you to publish it.
Placeholder
"Add the Taste Culinary Food quote here — beside its own case study, where it does the most work."
Client name · Taste Culinary Food
CASE 02ONGOING · THEME & AUDIT PROGRAMMESTATUS: IN PROGRESS
ADAHLIA
BOUTIQUE
Problem

A luxury design system drifting section by section

A UK modern-luxury womenswear label with a growing catalogue and a storefront where every new section risked breaking the brand's typography and colour rules. Deploys went straight to live with no staging step.

Approach

One design system, one pipeline, rolling audits

  • Ongoing theme development through a GitHub-connected deploy pipeline
  • A single documented design system held consistent across every section
  • Rolling audits covering performance, structure and on-page SEO
  • Flagged the direct-to-live deploy risk and scoped a staging branch
Outcome

Changes ship without the brand slipping

New sections land inside the existing system rather than beside it, and every deploy traces back to a commit.

[ METRIC SLOT ] Add Core Web Vitals before/after or audit findings closed.
Placeholder
"Add the Adahlia Boutique quote here."
Client name · Adahlia Boutique

Recognise either of those?

Every engagement starts with a free 30-minute consult and a written audit. You keep the list whether or not you hire me.

Book the consult

WHO'S DOING IT

03 — About
JDJoshua De Vera · Olongapo City, PH

From April 2024 to April 2026 I worked inside Shopify as technical merchant support, front line for merchants worldwide. Themes, apps, payments, checkout, DNS, domains, gateway failures. When something broke, it landed in my queue.

That job taught me where stores actually break, and it's almost never where the owner thinks it is. Now I do the fixing directly, freelance, for founders and small teams who need someone who can read Liquid and answer a customer email in the same afternoon.

Before Shopify: two years of high-volume data processing and a year coordinating patient care, which is where the catalog discipline comes from. Information Technology at Gordon College, Olongapo City, where I still work from.

Shopify AdminLiquidJavaScriptHTMLCSSMatrixifyShopify FlowMetafieldsMetaobjectsSearch & DiscoveryPageFlyManyChatCore Web VitalsJSON-LD
Free 30-minute consult
TELL ME WHAT'S STUCK

Bring the store URL and whatever's been annoying you. Worst case you leave with a straight answer and a written plan you could hand to anyone.

jshmdevera@gmail.com+63 976 148 2996