DE VERA · STORE OPS STATUS ● AVAILABLE SLOTS 02 TZ GMT+8 Incidents Book a call
OperatorJOSHUA DE VERA · SHOPIFY VA
Online · accepting two clients

Somebody watching the store while you build the business.

I'm Joshua De Vera, a Shopify virtual assistant and store specialist for founders and small ecommerce teams. Two years inside Shopify's technical merchant support. Theme work, product data, daily orders, page speed and search, monitored and fixed by one person who can read the code.

Book a free 30-min consultRead the incident reports

EVERY ENGAGEMENT OPENS WITH A WRITTEN AUDIT — YOURS TO KEEP EITHER WAY

Experience
2y
Inside ShopifyTechnical merchant support
Delivered
2
Stores builtEmpty admin to live
Tooling
1
Custom toolBuilt, not bought
Response
1d
Reply windowOne working day
Activity — what a week looks likeSAMPLE
09:04

Theme edit shipped — collection filter block, staged then pushed

10:22

142 products imported — Matrixify run, variants reconciled, zero errors

11:47

LCP flagged at 4.1s — hero image unoptimised, queued for the speed pass

13:15

Nine customer emails cleared — two refunds processed, one address corrected pre-fulfilment

15:30

Flow automation added — low-stock alert on the twelve fastest-moving SKUs

16:58

Product schema validated — JSON-LD clean across all templates

Where the hours goTYPICAL RETAINER
Theme & buildOps & catalog

Illustrative, not measured. Most retainers start heavier on build and settle into operations once the storefront is stable.

Monitored systems

01 — Services · take one or all six
SYS/01 · Theme & buildOPERATIONAL

Theme & store build

Full storefronts from an empty admin, or precise edits to the theme you already run. Written into the theme in Liquid, not bolted on with another app.

LiquidHorizonOS 2.0
SYS/02 · CatalogOPERATIONAL

Catalog & product data

Bulk imports, variant clean-up and structured attributes for brand, format and origin, plus the collections and filters on top of them.

MatrixifyMetafieldsMetaobjects
SYS/03 · OperationsOPERATIONAL

Daily store operations

Orders, inventory levels, refunds and the customer inbox. The unglamorous daily work that keeps a store trustworthy.

OrdersInventoryInbox
SYS/04 · PerformanceOPERATIONAL

Speed & Core Web Vitals

Find what's actually slowing the page down, then fix it in the theme. Images, render-blocking scripts, layout shift, app bloat.

LCPINPCLS
SYS/05 · DiscoveryOPERATIONAL

SEO & AI search visibility

On-page SEO plus the newer job: being the store that AI Overviews, ChatGPT and Perplexity actually cite. Schema, structure, copy for humans first.

JSON-LDAEOGEO
SYS/06 · AutomationOPERATIONAL

Automation & integrations

Shopify Flow for the repetitive work, payment gateways and checkout configured properly, third-party apps wired to talk to each other.

FlowManyChatCheckout

Incident reports

02 — Problem · approach · outcome
INC-001 · Taste Culinary FoodRESOLVED · FULL BUILD · HORIZON
Problem

No way to sell online

A Philippine café-ingredient distributor running entirely brick-and-mortar. High overhead, reach limited to walk-ins, no catalog structure to build on.

Approach

Built it from an empty admin

  • Full Horizon build, custom Liquid templates
  • Brand pages: Catcher Gourmet, Toschi, Cafetto
  • Metafields for brand, format, origin, use case
  • Gateways, tax and checkout configured
  • Shopify Flow alerts and notifications
Outcome

A storefront the owner runs

Selling online with a catalog structured to grow, bulk updates through Matrixify, alerts running unattended.

[ METRIC SLOT ] ADD REVENUE, ORDER VOLUME OR TRAFFIC ONCE CLEARED TO PUBLISH
Placeholder
↳ Client note attached to INC-001
"Add the Taste Culinary Food quote here — attached to the incident it belongs to."
Client name · Taste Culinary Food
INC-002 · Adahlia BoutiqueMONITORING · THEME & AUDIT
Problem

A design system drifting

UK modern-luxury womenswear with a growing catalogue. Every new section risked breaking the brand's rules, and deploys went straight to live.

Approach

One system, one pipeline

  • Theme development on a Git-connected deploy pipeline
  • One documented design system across every section
  • Rolling performance, structure and SEO audits
  • Flagged the direct-to-live risk, scoped staging
Outcome

Ships without slipping

New sections land inside the existing system, and every deploy traces back to a commit.

[ METRIC SLOT ] ADD CORE WEB VITALS BEFORE/AFTER OR AUDIT ITEMS CLOSED
Placeholder
↳ Client note attached to INC-002
"Add the Adahlia Boutique quote here."
Client name · Adahlia Boutique
INC-003 · Inventory reconciliationRESOLVED · CUSTOM BUILD
Problem

Spreadsheets never matched the store

Supplier price and stock files arrived in a different shape to the catalog. Reconciling by eye was slow and produced quiet errors that surfaced as oversells.

Approach

Built the tool, didn't buy an app

  • Plain JavaScript and HTML, runs in the browser
  • Compares supplier SKU and price against the live catalog
  • Mismatches surfaced for human approval, never auto-written
  • No monthly fee, no third party holding the data
Outcome

A task, not a day

A repeatable check the owner runs, with the risky write step kept under approval by design.

[ METRIC SLOT ] ADD HOURS SAVED PER CYCLE OR MISMATCHES CAUGHT ON FIRST RUN

Seeing any of these on your own store?

Free thirty-minute consult, then a written audit ordered by what will actually move revenue, with a price against each line. You keep the list either way.

Open a ticket

Operator profile

03 — About
Identity
JD
NAMEJoshua De Vera
ROLEShopify VA
PREVShopify (internal)
TENURE2024 – 2026
BASEOlongapo, PH
TZGMT+8
STATUS● Available
BackgroundTWO YEARS ON THE INSIDE

From April 2024 to April 2026 I worked inside Shopify as technical merchant support, front line for merchants worldwide. Themes, apps, payments, checkout, DNS, domains, gateway failures. When something broke, it landed in my queue.

That job taught me where stores actually break, and it's almost never where the owner thinks it is. The app everyone blames is usually innocent. The undocumented theme edit usually isn't. Now I do the fixing directly, freelance, for founders who need someone who can read Liquid and answer a customer email in the same afternoon.

Before Shopify: two years of high-volume data processing and a year coordinating patient care, which is where the catalog discipline comes from. Information Technology at Gordon College, Olongapo City, where I still work from.

Shopify AdminLiquidJavaScriptHTMLCSSMatrixifyShopify FlowMetafieldsMetaobjectsSearch & DiscoveryPageFlyManyChatCore Web VitalsJSON-LDClaude Code
Free 30-minute consult · no obligation

Tell me what's stuck.

Bring the store URL and the thing that's been annoying you. Worst case you leave with a straight answer and a written plan you could hand to anyone.

jshmdevera@gmail.com+63 976 148 2996