Available now · taking 2 clients · GMT+8

I run the Shopify half of your business so you can run the rest of it.

Shopify virtual assistant and store specialist for founders and small ecommerce teams. Two years inside Shopify's technical merchant support. Theme work, product data, daily orders, page speed and search, handled by one person who can read the code.

Book a free 30-min consultRead the build

No pitch deck. You show me the store, I tell you what I would fix and what it costs. You keep the list either way.

2years inside ShopifyTechnical merchant support, front line for merchants worldwide
2storefronts built from scratchEmpty admin to live and taking orders
1custom internal tool shippedBrowser-based inventory reconciliation, built to order
One build, told properly

Taste Culinary Food, from an empty admin.

A distributor carrying imported café brand lines, running entirely brick-and-mortar. Scroll and the storefront on the left assembles itself in the order it actually got built.

tasteculinaryfood.com

Nothing online

A physical shop, walk-in customers only, and no catalog structure to build anything on.

Horizon theme, custom Liquid

Product, collection and landing templates written directly in the theme rather than assembled in a page builder.

Brand cluster pages

Catcher Gourmet, Toschi and Cafetto each get their own page rather than being three tags on a grid.

Metafields underneath

Brand, format, origin and use case as structured attributes, which is what makes filters and cluster pages possible at all.

Checkout and gateways

Payment gateways, tax and checkout configured end to end, then tested with real orders before launch.

Taking orders

Flow running quietly

Subscriber notifications and operational alerts firing without anyone sitting in the admin waiting for them.

Live
Beat 01 · Problem

A physical shop with no way to sell online

High overhead, reach limited to walk-ins, and no catalog structure to build anything on. The owner wanted to transition brick-and-mortar operations onto a storefront they could actually run themselves.

Beat 02 · Approach

Built on Horizon, written in Liquid

Full build from an empty admin, with custom Liquid across product, collection and landing pages instead of a page builder that would have to be paid for and maintained forever.

Beat 03 · Approach

Brand cluster pages, one per line

Catcher Gourmet, Toschi and Cafetto each got a real page. Imported brand lines are how this buyer searches, so that is how the store is organised.

Beat 04 · Approach

Metafields doing the structural work

  • Brand, format, origin and use case as structured attributes
  • Collections and filters built on top of the data, not hand-maintained
  • Bulk updates through Matrixify rather than one product at a time
Beat 05 · Approach

Checkout configured end to end

Payment gateways, tax settings and the checkout flow, tested with real orders before anyone was asked to trust it with money.

Beat 06 · Outcome

A storefront the owner can actually run

Selling online with a catalog structured to grow, bulk updates through Matrixify, and Shopify Flow handling subscriber notifications and operational alerts without anyone watching the admin.

Metric slotAdd revenue, order volume or traffic here once the client clears you to publish it. Numbers convert harder than adjectives.
Placeholder
Add the Taste Culinary Food quote here. At the end of its own story is where a testimonial does the most work.
Client name, Owner · Taste Culinary Food
Services

Six lanes. Take one, or hand over the whole store.

Everything is written into the theme rather than bolted on as another app, because every app you add is another thing that can slow the store down or break in an update.

01

Theme & store build

Full storefronts from an empty admin, or precise edits to the theme you already run. Written directly in Liquid.

LiquidHorizonOS 2.0
02

Catalog & product data

Bulk imports, variant clean-up and structured attributes, plus the collections and filters that sit on top of them.

MatrixifyMetafieldsMetaobjects
03

Daily store operations

Orders, inventory, refunds and the customer inbox. The unglamorous daily work that keeps a store trustworthy.

OrdersInventoryInbox
04

Speed & Core Web Vitals

Find what is actually slowing the page down, then fix it in the theme rather than installing another app to compensate.

LCPINPCLS
05

SEO & AI visibility

On-page SEO plus the structured data that makes a store the one AI Overviews, ChatGPT and Perplexity actually cite.

JSON-LDAEOGEO
06

Automation

Shopify Flow for the repetitive work, gateways and checkout configured properly, apps wired together so they stop fighting.

FlowManyChatCheckout
More work

Two more, told the short way.

One build gets the long form. The rest follow the same shape so you can compare them quickly.

ABAdahlia BoutiqueModern-luxury womenswear · United Kingdom
Ongoing · theme & audit
Problem

A design system drifting section by section

A growing catalogue and a storefront where every new section risked breaking the brand's typography and colour rules. Deploys went straight to live with no staging step.

Approach

One system, one pipeline, rolling audits

  • Ongoing theme development on a GitHub-connected deploy pipeline
  • A single documented design system held across every section
  • Rolling audits covering performance, structure and on-page SEO
  • Flagged the direct-to-live deploy risk and scoped a staging branch
Outcome

Changes ship without the brand slipping

New sections land inside the existing system rather than beside it, and every deploy traces back to a commit.

Metric slotAdd Core Web Vitals before and after, or audit findings closed per quarter.
Placeholder
Add the Adahlia Boutique quote here.
Client name, Founder · Adahlia Boutique
Theme devGit deployDesign systemAuditsSEO
ITInventory reconciliation toolCustom internal tooling · built for Taste Culinary Food
Shipped · custom build
Problem

Supplier spreadsheets never matched the store

Stock counts and prices arrived as supplier spreadsheets in a different shape to the Shopify catalog. Reconciling them by eye was slow and produced quiet errors that surfaced as oversells.

Approach

Built a browser tool instead of buying an app

  • Plain JavaScript and HTML, runs in the browser, nothing to install
  • Compares supplier price and SKU data against the live catalog
  • Surfaces mismatches for a human to approve rather than auto-writing
  • No monthly app fee and no third party holding the data
Outcome

Reconciliation became a task, not a day

A repeatable check the owner runs themselves, with the risky write step kept under human approval by design.

Metric slotAdd hours saved per cycle, or mismatch count caught in the first run.
Placeholder
Add a quote about the tool here, or delete this block. Three strong case studies beat twelve weak ones.
Client name · Taste Culinary Food
JavaScriptHTMLCatalog dataInternal tooling
Process

Four steps. No mystery.

01Free consult

Thirty minutes, no slides

You show me the store and the thing that has been annoying you. I say honestly whether it is worth paying someone to fix.

02Written audit

Ordered by revenue impact

A list ordered by what will actually move revenue, with a price against each item. Yours to keep and hand to anyone.

03Build

Shipped as it lands

Work happens on a staging copy wherever possible. Progress ships as it lands, not a silent month then a surprise.

04Hand over or stay on

No lock-in either way

Documented and handed back, or I stay on monthly and keep running it. Your call, made at the end rather than the start.

JD
Joshua De Vera Shopify VA & store specialist Olongapo City, Philippines · GMT+8
About

Two years on the inside, spent learning where stores break.

From April 2024 to April 2026 I worked inside Shopify as technical merchant support, front line for merchants worldwide. Themes, apps, payments, checkout, DNS, domains, gateway failures. When something broke, it landed in my queue.

That job taught me where stores actually break, and it is almost never where the owner thinks it is. Now I do the fixing directly, freelance, for founders and small teams who need someone who can read Liquid and answer a customer email in the same afternoon.

Before Shopify: two years of high-volume data processing and a year coordinating patient care, which is where the catalog discipline comes from. Information Technology at Gordon College, Olongapo City, where I still work from.

Shopify AdminLiquidJavaScriptHTML / CSSMatrixifyShopify FlowMetafieldsMetaobjectsSearch & DiscoveryPageFlyManyChatCore Web VitalsJSON-LD
Free 30-minute consult

Tell me what's stuck.

Bring the store URL and the thing that has been annoying you. Worst case you leave with a straight answer and a written plan you could hand to anyone.

Book the consult jshmdevera@gmail.com

No retainer required to start. No lock-in if you stay. · +63 976 148 2996